To buy or not to buy yoga

As a marketer in the wellness biz and a yoga afficionado, I’ve been keen to understand the decision process of consumers who are considering trying yoga. I love knowing what the barriers are and unravelling the shopper marketing touch points of would-be yogis. Who knows, maybe I’ll end up teaching once again.

IPSOS Public Affairs research on the Yoga Alliance website found that that 36 million Americans currently practice yoga in 2016, up from 20.4 million in 2012.

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20 ways to get the benefits of “mindfulness”

Your rewards for practicing mindfulness every day are mental, physical, metaphysical, emotional and sensual. Go get ’em!

Do at least one of these easy-peasy “mindful” practices every single day, because experiencing the right now, mindfully, makes you better. Get that state of mind that ultimately lets you lead the life you want to. It’s neuroscience. Continue reading “20 ways to get the benefits of “mindfulness””

Sometimes even just moving can be hard

We made it through another “Blue Monday”, an unofficial holiday deemed to be, scientifically, the worst day of the year. Heard of it? It’s always the third Monday in January. The holiday fun is over, the Northern Hemisphere is having its coldest weather, credit card bills are horrifying, and resolutions are just a memory. (Yes, the packed yoga classes of yester-week are already returning to normal levels.) Spring and summer are SO far away. And let’s not forget, Valentine’s Day with all its cruel expectations and reminders to us single guys and gals that “there you are, another year older and single“, is bearing down on us quickly. Blue Monday is, simply, sad.

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Headstand in the snow

Just for fun…snowboard yoga.

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